Our Story

Tanika founded Black Girl Magic Day during a difficult season — with one goal: protect our girls’ confidence and remind them who they are.

During COVID, the world felt heavy — and the news was filled with painful images: violence, injustice, and constant negativity surrounding Black lives.

Tanika kept thinking about the girls watching. What does that do to a child’s confidence? To her sense of safety? To how she sees herself in the world?

She didn’t want our girls to grow up carrying that.

So she created Black Girl Magic Day — a space where Black girls feel proud of who they are. A day that celebrates their beauty, brilliance, and strength. A place where they feel seen, valued, protected, and empowered.

That’s how Black Girl Magic Day was born — and why it still matters.